STORIES MATTER
Clear, compelling messaging does more than just increase brand recognition. It drives leads, shortens sales cycles, and powers growth.
Too often B2B companies struggle to communicate their unique value without using jargon or empty calorie claims.
You may be thinking, “Our messaging is fine.” Maybe.
But do any of these sound familiar?
We frequently get questions from customers about our AI tools, but struggle to provide answers that don’t sound like b*lls*it. Bill and team really helped us craft a story that cut through all the noise in this market right now
– VP Marketing, AI Products
We couldn’t figure out why our campaigns weren’t performing well. Bill’s team identified that we talked a lot about what we did, but not why anyone should care. When we wove that messaging into our sales collateral, we saw an immediate improvement in lead numbers.
– Dir. Growth Marketing, HealthTech
In the era of AI-generated content, it’s pretty obvious when a vendor puts a prompt in ChatGPT then tried to pass it off as their work. The Story and Scale team is a great example of using AI for what it was meant for - augmenting intelligence.
- Head of Marketing, SaaS start up
You’re not going to quote me on this are you?
- Redacted
As an early stage company, nobody knew who we were. The Story & Scale team helped us craft a brand campaign that got our CEO interviewed by Forbes and Business Insider
- Manager of Comms, Data Company
YOU'VE COME THIS FAR
YOU MIGHT AS WELL HEAR WHAT WE HAVE TO SAY
THE NOT-SO-SECRET SAUCE
Let’s face it, every branding and positioning company has a process. A solid process is important to ensuring an organized approach to creating great work.
But the process is not the product.
At the end of the day great positioning still comes down to making clever and creative choices. Strong storytelling accelerates growth – which in turn scales your business faster.
POSITIONING ANALYSIS
In order to craft a story that is uniquely yours, getting a lay of the land is essential.
We identify the whitespace that can set your brand apart.
PRODUCT NAMING
Every great story needs a hero, and great heroes have great names.
We create unique and memorable naming taxonomies that capture the imagination.
CUSTOMER SEGEMENTION
Great stories should be able to be articulated in different ways for different people.
We craft the permutations needed to meet the unique needs of your customers.
NARRATIVES & CAMPAIGNS
Powerful stories are only effective when they are delivered to the right audience.
We augment your positioning with potent lead generating assets.
BRAND POSITIONING
Memorable and meaningful stories are also often simple in their telling.
We illuminate the value of your business with simple, elegant articulations.
BRAND ACTIVATIONS
Translating great positioning into IRL experiences that hold true to the brand is no easy task.
We design events and activations that reinforces your brand ethos.
Founder-led growth isn’t going to scale the way you need.
Customers rarely buy everything you sell.
Teams have different ideas about what your products do.
Teams struggle to consitently articulate your value.
Competitors say the same things you do.
The leads you’re getting aren’t that great.
Organizations - large and small - face the same positioning challenges.
But fear not – with way too many years of experience building B2B brands, we’ve pretty much seen (and solved) it all.
DO ANY OF THESE SOUND LIKE YOU?
NEW KIDS ON THE BLOCK
You’ve launched a product that will completely transform an industry, but you’re struggling to secure customers beyond your early adopters.
Prospects understand what your product does, but don’t really feel the need to switch from the solutions they use today.
BIG CHEESES
Congrats! You’ve just hired your first Chief Commercial / Revenue Officer.
It’s been about 60 days and now the reality is becoming clear – you’ll need new sales decks, new conference activations, new quality leads, and a new way to find more time to do so.
Sleep seems like a luxury for everyone at this point.
UP AND COMERS
You’re ready to move beyond the capacity that founder-led sales can provide, and you need to grow – pronto.
You’re not ready to significantly invest in sales or marketing capabilities but can’t wait the 12-18 months to onboard a new team.
